With 90% of Kharar parents using social media to research schools, digital visibility is critical. Schools leveraging Instagram Reels, WhatsApp groups, and parent-focused content see up to 3X more inquiries.
Top Social Media Trends for Schools in Kharar
1. Instagram Reels & Stories
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Showcase daily school life, events, teachers, and students.
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Use trending sounds and hashtags to reach local parents.
2. Parent-Centric Facebook Ads
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Ideal for PTM reminders, open houses, and admission updates.
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Target by location (Kharar, Baltana, Nayagaon) and interests.
3. Behind-the-Scenes Content
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Build emotional connection with real classroom and event moments.
4. YouTube as the New Prospectus
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Post campus tours, principal messages, alumni interviews, and event recaps.
5. Interactive Stories
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Polls, quizzes, countdowns, and Q&As to boost engagement.
6. Showcasing Achievements
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Highlight toppers, performers, sports stars, and academic wins using carousels and videos.
7. Monthly Content Calendars
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Plan themes like “Summer Camp Highlights” or “Teacher’s Day Tributes” for consistency.
8. Celebrate Local Culture
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Share Lohri, Baisakhi, and regional festivals to resonate with local families.
9. Faculty Spotlights
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Introduce teachers through reels and educational content to build trust.
10. Hashtag Campaigns
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Launch branded hashtags like #MySchoolKharar to encourage community involvement.
11. User-Generated Content
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Feature parent testimonials, student artwork, and real classroom stories.
Success Snapshot: Kharar School’s Social Growth
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Punjabi Reels + WhatsApp parent group = 35+ new admissions in 1 month.
What to Avoid
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Inconsistent posts
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Ignoring DMs and comments
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Poor-quality visuals
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Overly promotional tone
How Lakhera Global Services Helps
We specialize in education marketing in Punjab. Our services include:
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Monthly social media calendars
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Reels editing & event coverage
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Ad campaigns (Facebook & Instagram)
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Story templates, testimonial reels
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Parent outreach strategies
Final Thought: Is Your School Social-Ready?
A strong social presence equals more trust, inquiries, and enrollments. Let Lakhera Global Services help your school shine online.
Visit: https://lakheraglobalservices.com/
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